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Green to go. "Green" truck advertising motors into PA, NJ and DE.
Traffic Drivers Outdoor Advertising opens new office in Philadelphia
WAYNE, PA, October 12, 2011 /Advertising Marketing PR News/ -- Utilizing the massive open space offered by trucks that service convenience stores throughout Pennsylvania, New Jersey and Delaware, Traffic Drivers Outdoor Advertising has opened a new office in the Philadelphia area and is offering a "greener" mobile advertising alternative.
The Traffic Drivers Outdoor Advertising trucks make standard daily deliveries, thus offering a more earth-friendly mobile billboard. Putting ads on the sides of the vehicles does not impact fuel consumption or emissions - this is not the case with competing mobile billboard trucks that run for the sole purpose of showing ads.
"Truck-Side mobile billboards are popular in other parts of the country but relatively unknown in the Mid-Atlantic region where we operate," said Stephen Facenda, the Wayne, PA owner and manager of the second Traffic Drivers location. Traffic Drivers initial office was founded in America's hometown of Plymouth, MA in 2010. The charter location services the New England region.
Facenda asserted, "The beauty of our mobile billboards is that they cause no environmental harm while maybe even providing some entertainment for motorists. Advertisers have the size and visibility benefits of a billboard, but it's not a static like stationary visuals that blend into the scenery over time. Mobile billboards get noticed because they are different, unexpected, and right there when you're stuck at a light, in traffic, or on the highway."
Traffic Drivers mobile billboards are about eight feet high and range from 20 to 50 feet in length. But while slightly smaller than a stationary billboard, they dwarf them in price. The average billboard on major highways throughout the Mid-Atlantic such as I-95, costs as much as $10,000 -$12,000 per month. On average, an ad on 3 sides of a Traffic Drivers truck is under $2,500 a month and gives an advertiser exposure both on the highway and in local towns and cities.
Truck side mobile billboards can generate 40,000 - 50,000 impressions per day in and around the city, resulting in the lowest CPM (cost per thousand) of any other media available.
Some of Traffic Drivers initial Mid-Atlantic region clients include Adoptions from the Heart and ACE Public Adjusters.
Stephen Facenda, a Wayne, PA resident and Mid-Atlantic regional owner and manager, had a storied career of more than a decade in Philadelphia area radio sales and sales management. Long on business acumen, Facenda has a degree from Drexel University in Business Administration. Facenda is the second vice president of the Independence Business Alliance (IBA), Greater Philadelphia's LGBT Chamber of Commerce. He regularly speaks to chambers of commerce and other business groups about how to leverage LinkedIn for business to business lead generation.
The new venture in the Mid-Atlantic will create two additional sales positions.
Traffic Drivers Mobile Billboards has agreements with several commercial trucking companies, with routes covering Pennsylvania, New Jersey, Delaware, Massachusetts, Rhode Island and Connecticut. Since these trucks run on consistent delivery routes on both local roads and highways, Traffic Drivers can target a specific geographic area.
"When you're trying to reach consumers in the Mid-Atlantic, you are competing with literally hundreds of other businesses," said Tony Hoffman of ACE Public adjusters. "The mobile billboard campaign put together by Traffic Drivers will help keep us top-of-mind, and that's absolutely critical."
"In an increasingly Internet focused advertising world", Facenda notes, "Studies show that Out of Home Advertising is still one of the fastest growing segments in the advertising industry. Mobile Billboards are the most cost-effective advertising option out there, at an average Cost per Thousand (CPM) of under $2."
"We knew businesses who wanted billboard advertising in these markets, and it was either not available or way out of their budget," said Facenda. "We saw a need in the market and decided to fill it. Truck-side billboards are an excellent branding tool and we're excited to be able to offer them."
Traffic Drivers Mobile Billboards provides the full range of strategic planning and creative services to take mobile billboard campaigns from design to printing and finally installation. In addition, Traffic Drivers uses a variety of tools and tactics such as vanity phone numbers, landing pages and text campaigns to drive traffic to advertisers and measure results. GPS reports are also available as proof of performance.
For more information on Traffic Drivers Outdoor Advertising, please visit http://www.TrafficDrivers.com or contact 866-293-7049, Facenda@trafficdrivers.com.
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Press Release Contact Information:
Stephen Facenda
Traffic Drivers/Philadelphia
mgr.
368 King of Prussia Rd.
Wayne, PA
USA 19087
Voice: 866-293-7049
Fax: 7815821075
Website: Visit Our Website |
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