Home » Advertising Marketing Articles » Writing White Papers: What is a White Paper? by Suzanne Lieurance, the Working Writer's Coach
Writing White Papers: What is a White Paper? by Suzanne Lieurance, the Working Writer's Coach
Simply stated, a white paper is a report. But it's also an effective marketing tool designed to educate prospective customers.
TAPPAN, NY, October 06, 2011 /Advertising Marketing PR News/ -- Simply stated, a white paper is a report. But it's also an effective marketing tool designed to educate prospective customers. If you're a freelance writer, you might be considering white papers as part of your overall writing services. If so, you need to learn the steps to writing effective white papers.
Suzanne Lieurance recently came across a valuable workbook that offers a step-by-step approach to writing white papers that generate sales leads. This workbook explains the difference between a white paper and a sales brochure, then describes the different types of white papers (for not all white papers are alike). There's also a chart in the workbook that helps you determine what type of white paper to write, depending on the purpose you have for any particular white paper. The workbook also includes templates for the different types of white papers.
If you follow the process outlined in this workbook, and use the templates, you should be able to create effective white papers without wasting a lot of time and effort. And that's good news for any freelance writer.
Using this workbook, you'll learn how to plan your white paper project. Visit http://workingwriterscoach.com/?p=5026 and learn how to get started in creating your White Paper today.
About Suzanne Lieurance
Suzanne Lieurance is a children's writer with (at last count) 23 published books for children. She was also an instructor with the Institute of Children's Literature (located in West Redding, Connecticut) for over 8 years. As The Working Writer's Coach, Lieurance helps people who love to write become "working" freelance writers and make a living doing what they love to do best.
Visit Suzanne Lieurance at Working Writer's Coach, and become a Facebook Fan today at http://www.facebook.com/#!/pages/The-Working-Writers-Coach/143750922322692. By becoming a Facebook Fan it will ensure that you are updated on all of the valuable resources and articles at Working Writer's Coach.
CONTACT: Suzanne Lieurance
Email: suzanne@workingwriterscoach.com
Website: http://www.workingwriterscoach.com
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